What’s the top email marketing automation software for your small business?

Email marketing automation can save time, money, and energy – if done right. For starters, it makes life easier by nipping repetitive tasks, minimizing transfer errors, and streamlining your work. Check out our best picks below, so you can focus on nailing customer and client satisfaction.

Today we’re gonna spill the beans on the coolest automation software out there to fuel your company’s marketing, giving you more time to focus on the good stuff – delivering awesome service to your customers and clients.

What is Email Marketing Automation Software?

Marketing automation software is a web or computer program that automates repetitive marketing tasks. This can help small business owners save a lot of time and resources.

Marketing automation platforms can also ensure a better customer experience by responding more quickly to inquiries around the clock. Plus, when your marketing strategy is automated, every customer gets the same experience. There’s less risk for human error when your workflow is set to run on its own.

Types of Marketing Automation Software

Just as there are many digital marketing channels, there are a variety of different types of marketing automation tools. Let’s go over some of the most common ones.

• Email marketing automation sets up pre-scheduled email campaigns for marketing products and services
• Customer relationship management (CRM) software automatically stores and organizes information about leads and existing customers
• Mobile marketing software pushes out automatic notifications and updates to smartphones and other mobile devices to entice customers on the go
• Social media marketing automation tools keep your social media marketing efforts running throughout the day
• Omnichannel marketing automation creates and runs coordinated marketing campaigns on multiple channels

If there’s a marketing process in your business, chances are there’s software to automate it. Let’s go over how to choose the best marketing automation software for your business.

How to Choose an Email Marketing Automation Software

Purpose

When choosing marketing automation software, the first thing to consider is the job that you need done. Be really specific, as this will help you identify the automation features you need.

Go beyond generic goals like, “Improve email marketing.” What does that look like for your specific business? A better example of a marketing goal might be, “Send a 30-day lead nurturing sequence that converts at least 5% of new leads.” With that, you can have a much clearer idea of what features you need.

Features

Whatever email marketing automation software solution you choose will probably be something you use frequently. So think carefully about what features you want and need to use.

Maybe you don’t know any coding, so you’ll need drag-and-drop software that’s easy to use. Perhaps you have a large, diverse audience, and lead segmentation features will be important for your marketing strategy. Or you know your customers mostly browse your site from mobile devices, so responsive design is a must-have.

Integrations

Another essential thing to consider is whether a software connects to the marketing tools you’re already using, or may use in the future. Does the software work with your website or eCommerce platform? What about your customer support and fulfillment systems? The better your tools connect, the more efficient your automations will be.

Pricing

Cost is always an important consideration for small and midsize businesses (SMBs). Most online marketing tools are sold through a software as a service (SaaS) pricing model. This means that you pay a recurring fee to continue using the software. Another thing to consider is whether you’ll need to hire a professional to set up or maintain the software for you. Be sure to factor these charges into your ongoing cost of doing business.

With these factors in mind, let’s take a look at the

Top Marketing Automation Software for Small Businesses

1. Systeme.io – our top pick!

Systeme.io is a marketing powerhouse that offers businesses a complete suite of functionalities to elevate their digital marketing game. This all-in-one platform is designed to help you create and launch seamless sales funnels, online courses, blogs, and websites with ease. As a marketer, you can maximize your outreach by using the platform’s cutting-edge features to automatically capture leads, launch targeted email campaigns, set rules and triggers, and much more. In short, Systeme.io will help you conquer the complexities of email marketing automation so you can focus on what really matters – driving growth!

Systeme.io is the ultimate marketing powerhouse that simplifies email marketing automation. This all-in-one platform helps businesses to create and launch sales funnels, online courses, blogs, and websites with ease. Enjoy features like lead capture, targeted emails campaigns, rules and triggers, and more to maximize your outreach and simplify the complexities of email marketing automation. Try Systeme.io for free today!

Systeme.io: SPECIAL 40% OFF when paid yearly. Otherwise, this all-in-one automated marketing suite starts at $27/month

2. Uncanny Automator

Uncanny Automator is a freemium WordPress automation plugin small businesses can use to automate tasks and workflows.

With their no-code visual builder, you can connect plugins, WordPress sites, non-Wordpress apps into one seamless workflow. The workflows can have conditions for users and posts, such as:

• matching email address
• membership level
• product purchase
• CRM tag
• and more

This ensures that the right customers enter your workflows for maximum effect. You can also set delays and scheduling for actions to create truly custom workflows.

As a WordPress plugin, Uncanny Automator offers unlimited usage and stores all your data safely on your own site.

Uncanny Automator Pricing: There’s a free plugin with limited functionality available on WordPress.org. Pro plans start at $149/yea

3. OptinMonster

OptinMonster is an automated lead generation software for small businesses. You can use OptinMonster to automate marketing for bloggers, eCommerce, service providers, and any other kind of small business you can think of.

If you only have the resources to focus on one digital marketing channel, it should be email marketing. And in order to market effectively through email, you need to have email subscribers. That’s where OptinMonster comes in.

With OptinMonster, you can build email signup forms and other marketing campaigns for your website. These forms can be popups, floating bars, slide-in boxes, fullscreen welcome mats, discount spin wheels, inline forms, and much more.

But the real automation power comes from OptinMonster’s targeting rules. This allows you to automatically show the right messages to customers based on their engagement with your content.

For example, you can target campaigns to specific visitors based on behavior, location, referrer, pages visited, and even Adblocker use.

There’s also onsite retargeting to follow visitors who have interacted positively or negatively with previous campaigns. This lets you show a different offer to people who don’t convert, or follow up with previous subscribers or customers. All of this can be done on autopilot so you can focus on running your business.

OptinMonster Pricing: Pro plans start at $9/month

4. Constant Contact

Constant Contact is one of the best email service providers (ESPs) you can use to automate your email marketing.

From welcome emails to lead nurturing series to autoresponders, you can set up all kinds of automated emails to help your business run more smoothly.

For instance, you can ask customers for their birthday or anniversary and send out promotions to celebrate their special day.

Another powerful automation is resending emails to subscribers who don’t open the first message. Sometimes people just miss something in their inbox, so resending these messages can help you capture more sales and engagement.

Constant Contact has marketing automation pathway templates to help you get started. These workflows are easy to customize based on your needs.

Constant Contact Pricing: Plans start at $12/month

5. Brevo (formerly SendinBlue)

Brevo has grown from an awesome email service provider to a full CRM platform that lets you build relationships throughout the customer journey.

The main features of Brevo are SMS marketing, email marketing, transactional emails, and chat all in one place. Your customer data is automatically sorted and updated based on contact behavior. Brevo also runs re-engagement campaigns that automatically keep your list clean.

With Brevo, you can set up automated workflows that guide customers towards a sale, such as abandoned cart follow-up series. There’s also a lead scoring to know when customers are ready to convert. That way you can send special offers accordingly.

Brevo Pricing: Brevo offers a generous free plan with unlimited contacts, daily send limits, and Brevo branding. Pro plans start at $25/month and you can add SMS and chat as needed.

6. Hubspot Marketing

Hubspot Marketing, also known as Marketing Hub, is a collection of connected marketing tools you can use to grow your business. These include:

• Email marketing
• Lead generation forms
• Live chat
• Landing pages
• Blogging
• Facebook, Google, LinkedIn ads
• Conversational chatbots

Marketing Hub has full CRM integration with Sales Hub and other Hubspot software, as well as with Salesforce.

Some of the automations available in Marketing Hub are:

• Automatic sales activity log
• Lead scoring
• Personalized emails for each subscriber
• Bulk data management

Hubspot Marketing Pricing: There’s a limited free plan. Paid plans start at $30/month and include starter versions of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub.

7. Drip

Drip is the best marketing automation software built specifically for eCommerce optimization. It has direct integrations with big-name eCommerce platforms like Shopify, WooCommerce and Magento, as well as more niche services like MemberPress.

Drip has an easy visual automation workflow builder. With the builder, you can send email series welcoming new subscribers, recovering abandoned carts, or following up with customers after purchase.

Another useful feature is behavior-based automation that sends relevant email content when people buy, browse, or click on your website. You can also set up social retargeting based on behavior.

One special perk of using Drip is that they offer free migration of your workflows, segments, and customer lists from other platforms. So if you need to switch from another provider like ActiveCampaign, their team can make the transition easier.

Drip Pricing: Starts at $39/month

8. Keap

Are you tired of juggling multiple tasks and struggling to keep up with your business’s growth? Say hello to Keap, the leading CRM software formerly known as Infusionsoft. Designed specifically for small businesses, Keap is the ultimate solution for service providers looking to streamline their workflows.

According to a survey of Keap customers, their automation features can save up to 10 hours of work per week – that’s a game-changer! With Keap, you can automate tedious tasks like following up with leads, sending appointment and invoice reminders, lead nurturing, post-purchase customer care, and much more.

But what really sets Keap apart from the competition is its advanced automation capabilities. With stopping points built into your workflows, you can rest assured that automated messages won’t be sent unnecessarily. This kind of real-time reaction helps create a positive customer experience that keeps your clients coming back for more.

Moreover, Keap integrates seamlessly with a variety of marketing tools both directly and through Zapier. Although it may be a little on the pricey side compared to other options, Keap is an exceptional addition to your marketing team if you’re a service provider who values productivity and efficiency.

Keap Pricing: Plans start at $149/month

9. Agile CRM

Agile CRM is a marketing automation platform that is all about giving you visual insights and control over your email campaigns. With an intuitive dashboard, you can easily manage your campaigns and track their performance in real-time. But that’s not all – the platform also offers a range of features to help you create custom web popups, auto-responders, and personalized campaigns that can be used across web, mobile, and social media channels. The possibilities are endless!

But what really sets Agile CRM apart is its lead scoring capabilities. By tracking critical metrics such as email opens, link clicks, web browsing activity, and custom tags, the platform helps you identify the hottest leads and prioritize them with ease. This way, you’ll never be left guessing which leads to focus on. In other words, Agile CRM takes the guesswork out of the equation and empowers you to make data-driven decisions that drive results!

Agile CRM Pricing: Plans start at $15 a month.

10. FreshSales

Freshsales is not your average CRM – it’s a powerhouse that packs a punch with its built-in automated marketing tools. The platform’s intuitive workflows make it easy to set up triggers that can send customized emails to customers and colleagues alike. Whether it’s an external email to a customer or an internal notification to team members, Freshsales has got your back.

But wait, there’s more! Say goodbye to tedious, repetitive emails with Freshsales’ email automation feature. From follow-ups to webinar invites, the platform’s automation capabilities will help you streamline your email workflow like never before. With Freshsales on your side, you can focus on what really matters – building valuable relationships with your customers and growing your business!

Fresh Sales Pricing: Plans start at $19 per month and there is a limited free version.

Conclusion

To sum it up, finding the perfect email marketing automation software can be a daunting task. But fear not, we’ve got some tips to steer you in the right direction. Look for features like intuitive drag-and-drop interfaces, lead segmentation tools that allow you to target specific groups, and responsive design options that ensure seamless viewing across all devices. Additionally, check for integrations with other systems and platforms that you use to ensure a smooth workflow. And of course, pricing is always a major consideration.

By considering these factors, you can find an email marketing automation tool that’s perfect for your unique business needs. With the right platform in place, you’ll be able to create targeted campaigns that hit the mark every time and provide your customers with an exceptional experience that keeps them coming back for more!

FAQ – Email Automation Software

Q: What is email marketing? A: Email marketing is a form of digital marketing that involves sending promotional messages, newsletters, and advertisements to a group of people via email.

Q: What is email marketing software? A: Email marketing software is a tool that enables businesses to create, send, and track email campaigns to their subscribers. These tools often include features like drag-and-drop editors, email templates, and automation capabilities.

Q: What is email marketing automation? A: Email marketing automation refers to the process of using technology to automate certain aspects of email marketing campaigns. This can include things like triggered emails, personalized messages, and segmentation based on subscriber activity.

Q: How does email marketing automation help businesses? A: Email marketing automation can help businesses save time, increase engagement with subscribers, and drive conversions by delivering targeted messages at the right time.

Q: What are some popular email marketing automation tools? A: Some of the most popular email marketing automation tools include ActiveCampaign, HubSpot, Mailchimp, and Sendinblue.

Q: What features should I look for in an email marketing automation tool? A: When choosing an email marketing automation tool, consider features like ease of use, email templates, segmentation options, automation capabilities, and integrations with other platforms.

Q: Is email marketing automation suitable for small businesses? A: Absolutely! In fact, small businesses can benefit greatly from email marketing automation by reaching their target audience more efficiently and effectively.

Q: Can email marketing automation help me generate leads? A: Yes, email marketing automation can help you capture leads by using lead magnets, forms, and landing pages. Additionally, automation can help you nurture those leads with targeted messages.

Q: How much does email marketing automation software cost? A: The cost of email marketing automation software can vary depending on the provider and the plan you choose. However, many providers offer free plans or affordable options for small businesses.

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